LeedIQ finds every new homeowner in your territory who doesn't have a pool. We mail them a branded postcard before your competitors even know they moved in.
LeedIQ monitors county property records daily, scores every lead, and mails postcards on your behalf. No manual work on your end.
Every day we pull fresh data from county property records across Florida. We identify homes sold in the last 24 months, filtered to $300k+, no pool on record, and a lot big enough to build on.
Each lead gets a score based on sale price, sale date, year built, and lot size calculated by our proprietary algorithm. The highest-budget, freshest move-ins always float to the top of the list.
Your branded postcard goes out via First Class USPS. Delivered in 3 to 7 days. We handle the printing, addressing, and mailing. Nothing lands on your plate.
Phone calls come in. Each week we send you a summary of who got a card and what their home is worth. When someone calls, you already know who they are.
While digital ads get scrolled past in seconds, a well-targeted postcard sits on the kitchen counter for over two weeks. Here's what the numbers say.
| Channel | Direct Mail | Paid Social | |
|---|---|---|---|
| Open / view rate | 90% | 21–28% | 2–3% |
| Response rate | 4.4% | 0.12% | 0.5–1.0% |
| Time in front of prospect | 17+ days | Seconds | Seconds |
| Average ROI | 161% | ~42% | ~20–40% |
Generic direct mail already beats every digital channel. But targeted, scored mail performs up to 15x better than untargeted mail, and predictive modeling adds 30–40% lift on top of that. That is exactly what LeedIQ's lead scoring delivers. Every postcard goes to a homeowner who just bought a $500K+ house, has no pool, and has a lot big enough to build one.
Sources: USPS, Data & Marketing Association (DMA), ANA, 2024–2026 industry reports.
We pull fresh data from county property appraiser offices every day. New sales are in our system within 48 hours of being recorded at the county.
Every lead is ranked by sale price, recency, year built, and lot size. The highest-value prospects always go first. You never waste a postcard on a weak lead.
We mail your top-scored leads via First Class USPS every week. You pick the monthly volume and we handle the rest. No printing, no trips to the post office.
Your logo, your colors, your phone number. Each postcard looks like it came from your company. Because it did. We design it, you approve it, we send it.
We only target leads inside your service area. You define your territory, we filter to match. No wasted mail outside your market.
You don't need to log into anything, manage lists, or touch the process at all. We run everything on our end and keep you updated weekly. You just take the calls.
We find the best leads in your area and mail a branded postcard in your name every month. You pick how many, we handle everything else.
Tell us your service area and we'll show you exactly how many pool-free homes sold there this month. Free, no commitment.